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Ugh, the posters for Night At The Museum 2 have the most obnoxious tagline - "Something Funny's Going On".


I mean granted, with such an all-star cast list as Ben Stiller, Owen Wilson and Ricky Gervais, I might need a bit of help understanding that they're going for the comedy angle.. But seriously, having to tell people in the tagline for your movie that it's supposed to be funny rather defeats the point. Nobody needs or wants to be told "The people who made this movie think it's hilarious!" - that's a very Ricky Gervais thing to say in the first place, and that does not bode well.

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Kryten would have been in his fucking element, and let's face it, he doesn't get nearly enough time to shine.

The episode wasn't about him, and the show isn't about him. It's about Lister, it's always been about Lister, except in Season 8, where it was about.. well.. crap..

And you clearly don't understand TV if you think that the purpose of it was just to please existing fans. There's not all that much money in there. Viewing figures from the first night to the second night fell by 50% - that means that twice as many people started watching it as continued watching. Were those people fans? No. Were they eyeballs on adverts? You bet! Were some of them watching because of the Coronation Street tie-in and the resulting additional publicity that was generated for the show? Probably.

Marketing is a science. They don't do these things for the hell of it - they do it because it worked. And as far as I can tell, the Coronoation Street segment worked, and provided a great opportunity to deal with Lister's story, which is what the whole thing was about in the first place.

I have no doubt they could have managed it somehow.

If only I had the time to explain all the ways in which you're wrong there.....

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