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What's the point of White Mice "chocolates"?

I mean seriously, it's described as "white chocolate flavoured", which is weird enough in itself, because why would you flavour a non-chocolate sweet so that it (vaguely) resembled chocolate?

I just don't entirely get the point of making something that's sort of like chocolate, with no chocolate ingredients. If it was marketed as an alternative to chocolate then that might be fine, but they just sit there, next to the other sweets, being different for no point.

But they're kind of delicious, low on calories, and don't break the "no chocolate" rule, so hey.. it's all good :o)

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I would assume that they're cheaper to produce without any 'real' chocolate ingredients.

um, I like white chocolate. Leonidas makes really yummy white chocolate mice.

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