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Have to really hand it to the new adverts for 24..

Using the concept of having to enter a passcode into their website to access content, it makes it possible to measure where traffic is being driven from. So you have one passcode on the adverts on bus shelters in a particular region, another passcode on TV adverts on a particular channel, etc..

From a marketing analysis point of view, it's just a really good idea.. Hello measurability :o)


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