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Smartass punky satire for the late capitalist era
2012
unknownj
I must have this book....

"Glad to have you on board, Hack." Vice-President John took the contract, opened a drawer, and dropped it inside. "Now. What do you know about Nike Mercurys?"

Hack blinked. "They’re our latest product. I haven’t actually seen a pair, but... I heard they’re great."

The Johns smiled. "We started selling Mercurys six months ago. You know how many pairs we’ve shifted since then?"

Hack shook his head. They cost thousands of dollars a pair, but that wouldn’t stop people from buying them. They were the hottest sneakers in the world. "A million?"

"Two hundred."

"Two hundred million?"

"No, two hundred pairs."

"John here," the other John said, "pioneered the concept of marketing by refusing to sell any products. It drives the market insane."

"And now it’s time to cash in. On Friday we’re gonna dump four hundred thousand pairs on the market at two and a half grand each."

"Which, since they cost us—what was it?"

"Eighty-five."

"Since they cost us eighty-five cents to manufacture, gives us a gross margin of around one billion dollars." He looked at Vice-President John. "It’s a brilliant campaign."

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